Category: Digital Strategy & Transformation

Cost optimisation for UK eCommerce business

Worked with a major UK eCommerce business to identify cost-saving opportunities, focused on tech-enabled savings. Reviewed the fulfilment and logistics, customer service and marketing functions. Surveyed senior management and industry experts to identify the most impactful opportunities. Determined the financial impact and implementation effort required for each of the identified opportunities. Prioritized and sequenced opportunities and developed a three-year implementation plan. Helped opportunity business leads to confirm specifics of implantation plans and to kick-start priority initiatives with in-year savings potential.

Technology strategy for a European retailer

Led a team of independent consultants to develop the technology strategy for a large European retailer. Worked closely with the C-level tech leadership across all European brands to build alignment around a common technology direction for Europe across areas such as eCommerce, digital store, tech infrastructure and others. Identified priority areas for synergies across brands. Outlined priority initiatives to be kick-started in the first year of transformation.

Digital & tech transformation PMO for EU grocer

Worked with a €70B+ revenue retailer to set up a new transformation governance structure for a large-scale multi-market digital transformation, collaborating closely with the European CIO and CDO and the C-level leadership across regions. Ensured that the governance structure fostered collaboration between regions that had not worked together previously and helped clients manage the complexity of setting up new structures and processes. Established regular meeting drumbeats and results reporting. Supported transformation leads as relevant to ensure initiatives are implemented on time. Set up the first cross-country technology sharing initiative, establishing the successful roll out of common merchandising tools across Europe.

D2C customer insights for Fjallraven, an outdoor apparel brand

Led a customer insights research project for the global outdoor apparel brand Fjallraven. Designed, executed, and analyzed a customer survey across four markets. The project enhanced our understanding of Fjallraven’s target customers, encompassing their eCommerce preferences, key purchasing criteria, browsing habits and behaviors, along with their brand awareness and overall characteristics. The research insights played a crucial role in developing the brand’s direct-to-consumer strategy.

eCommerce strategy for major UK grocer

Supported major UK grocer in defining its strategy, with focus on eCommerce economics. Assessed the UK eCommerce market dynamics, projected growth and economics to determine how the client should best position themselves in the market. Identified ways to increase online sales margin, including by optimising the online shopping journey and by ensuring high-margin products are well-positioned within that journey.