Category: Customer Strategy

D2C customer insights for Fjallraven, an outdoor apparel brand

Led a customer insights research project for the global outdoor apparel brand Fjallraven. Designed, executed, and analyzed a customer survey across four markets. The project enhanced our understanding of Fjallraven’s target customers, encompassing their eCommerce preferences, key purchasing criteria, browsing habits and behaviors, along with their brand awareness and overall characteristics. The research insights played a crucial role in developing the brand’s direct-to-consumer strategy.